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housemoney vs Lofty

Texts, minutes, AI, and ads are add-ons. With us nothing is an add-on.

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What Lofty really costs.

Theirs for what they sell. Ours for everything.

5agents
Lofty About $509 Core, reported, plus $15 an extra agent.
With what you'd bolt on$675 to $918
Setup, reported $500 to $2,000 Texts and minutes past Basic AI $60 to $199
$750 For everything. $150 an agent, $180 solo.
No setup fee No overages No contract

Side by side, for the whole team.

What your team pays, not a price per seat.

What's inside
Lofty
CRM, IDX site, basic dialer, mass texting, Smart Plans, basic CMAs, social, app, transactions.
housemoney
EverythingWebsite, CRM, GT Dialer with unlimited calls and texts, email, transactions, marketing, Substrait AI
For 5 agents, a month
Lofty
About $509Core, reported, plus $15 an extra agent
housemoney
$750$150 an agent, $180 solo
Contract
Lofty
Not published. Reviewers report 6 and 12 month terms that renew unless you give notice.
housemoney
Month to monthExport in one click, any day
Setup
Lofty
Not published. Reviewers report $500 to $2,000 by plan.
housemoney
NoneWe move you in free
Usage limits
Lofty
Texts $49 a month for 5,000, 2 cents each after. Calls $15 a month for 500 minutes, 3 cents a minute after, or $79 unlimited.
housemoney
No overage feesFair use: 2,000 texts and 2,000 minutes an agent
AI follow-up
Lofty
AI Sales Agent, $60 to $199 a month by how many leads it talks to.
housemoney
IncludedSubstrait AI writes each text, and you see every word
Ads
Lofty
20% management fee on seller ads, 15% on sphere ads.
housemoney
$1 to $3 a leadNo cut of your ad spend, no management fee

Lofty's numbers were checked October 21, 2026 on its pricing page and terms, or where it publishes no price, from The Close and other reviewers. Wrong? Tell us and it changes the same day.

How you leave Lofty.

We do the moving, free.

Today
Your CRM, ready to work A texting number A preview of your site
About a day
People, and what the file carries Stages set from what came over Every page of your site, redirected
Days to weeks
Your phone number ports Your domain switches The carrier sets the pace

What we don't do yet.

So you know before you switch.

An app in the App Storehousemoney installs from your phone's browser and sends pushes by first name.
Mass texting and social postingOn purpose for texts. Substrait AI writes each one for the person. Social graphics come as packs, not a scheduler.
An open APIZapier in and out and a lead address for any source. No public API yet.

What Lofty users ask us.

Is housemoney a Lofty alternative?
Yes. The same jobs, the website, the CRM, the dialer, the AI follow-up, the transactions, with nothing sold as an add-on and the price on the page.
What does Lofty cost?
Lofty does not publish a price. Reviewers in 2026 report about $449 a month for Core plus $15 an extra agent, $700 for Premier with 15 agents, and setup of $500 to $2,000. Texting is $49 a month for 5,000 texts, calling $15 a month for 500 minutes, the AI assistant $60 to $199 a month, and ads carry a 15 to 20 percent fee. Five agents on Core is about $509 before any of that; on housemoney, $750 with all of it inside.
How do I switch from Lofty to housemoney?
Export your leads from People in Lofty (each agent exports their own). Drop the files on the join link. We copy your website and redirect every old address. If you bought your domain through Lofty, transfer it out before you cancel; a free Lofty domain cannot be moved.
What does Lofty do that housemoney does not?
An App Store app, mass texting, a social posting tool, an open API, direct mail, and call recording on inbound calls. housemoney records talked calls out and keeps the audio 14 days.
Does the AI really send texts on its own?
Yes, where you allow it. Substrait AI writes each text for the person, answers in seconds, and books showings. Every word it sends is on the person's timeline, not in a report.
One bill, not five.

Coming over is easy.

We move your website, your leads, and your phone number for you. Free.

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